Emma has been collaborating with fashion and lifestyle brands for nearly 15 years, inspiring new thinking and challenging the category with fresh 360 campaigns. As a creative director she’s led conceptual campaigns, art direction, shopper insight, digital transformation, brand repositioning, retail environments, interiors, brand activation, experiential and TVC & social campaigns.
Emma believes that curiosity is the key to creativity, so whether it’s in-house or agency, high street or high end, she’s motivated to discover what’s new and next. Interiors, fashion and retail keep her brain ticking outside of the work environment too, with multiple creative projects keeping her on her toes.
A natural people person, she’s happiest when collaborating with other creatives and clients